I “accidentally” bought an iPhone Pocket.
Disclaimer: Inspired by true events..near the end of November 2025.
My wife wanted to go visit her brother who just had a baby, and it’s quite a hike from Charlottesville, Virginia all the way to Paterson, New Jersey. I had to come back two days later for work, but we still managed to make a quick trip to New York City, four years after our last one. A great way to spend time with the wife and kids.
The trip was a selfless trip, all about them…
We’ve gone to the city many times, so it was my idea to try something different, a place more cultured, more “boutique,” with a different but still authentically New York City experience.
“Let’s go to SoHo.” I said. Plenty of things to see on the way there, and plenty of spots to get quick bites to eat. A little bit of Belgian fries with powdered parmesan, some Yemeni coffee, great architecture, and cobblestone streets that would bring tears of agony to any Ferrari owner. A world of cultures densely packed in one place.
A new experience for the kids with more cultural exposure. I’m serious…
A lot of the fun is just driving around in NYC, seeing how people interact, and how traffic rules gradually mean nothing the deeper you get inside. The craziest thing we saw before we even parked the car? A well-dressed man in hot pink wearing what looked like a beachcomber straw hat, wrestling with his dog who was upside-down, full monty view of its junk, all to try and tighten his dog vest so he doesn’t get cold.
Aaah, New York City.
For our family of six, the real challenge was walking, since the sidewalks are crowded, barely wide enough for a stroller, and one wrong step on an uneven sidewalk (a hallmark feature of NYC) could smash your head down a set of stairs right into an Italian bakery, no mob activity required.
Challenge #2 - finding a bathroom. It’s already impossible to find a bathroom in the city, but I heard you can go to an Apple Store and use the bathroom without being harassed to buy something. Perfect for the little ones. There happens to be an Apple Store in SoHo not too far from us, so we headed there to freshen up.
Wow what are the odds that there happens to be an Apple Store nearby? Crazy…
I was getting a sip of ice water from my Journey water bottle while standing near the iPhone booth, when my daughter bumped into me as she was making a beeline towards an iPad Pro. She jostled me enough to make me spill ice water all over my shirt and shoe. It’s one of those sneakers with perforated holes, so my sock was soaked.
It was a shock to my system as the iced part of my shirt velcroed itself to my chest, throwing off my reflexes. A cold shiver down my spine and drenched sock sent my brain into a frenzy and made me scream in horror.
It was like a scene from a Michael Jackson music video. I’m screaming, twitching from all the cold and shaking my leg, screaming:
“Oh my God it’s icey!”
“My yucky sock!”
Several of the Apple employees heard me, and well, they quickly rushed away which made me feel uncomfortable and self-conscious all of a sudden. Nobody else really batted an eye, because after all, it’s New York City.
I’m thinking those employees went to get a mop to clean up the mess, but they ended up coming back with an iPhone Pocket. I asked them, why did you bring me this?
“Well we thought you were so excited for the ISSEY MIYAKE sock* so we got you the last one in stock,” said the Specialist.
They mistook my expressions the wrong way.
“Umm, no” I said. “I was just expressing my feelings about how icey I felt, and how yucky my sock feels.”
Apparently the, “OMG it’s icey! My yucky sock!” sounds a lot like, “OMG it’s ISSEY MIYAKE sock!”
Still shivering from the wetness all over my torso, I grabbed my phone to call my wife so she can supervise the kids while I go clean myself up in the bathroom. My hand was shivering, and my quivering thumb accidentally tapped the Power Button twice instead of once activating Apple Pay. The employee with the iPhone Pocket noticed my Apple Pay screen, and tapped her little iPhone kiosk gizmo to my iPhone Air, completing the transaction.
Everything happened so fast…I don’t know if I got high off some weed fumes as we made our way to the Apple Store, but I was now the owner of an iPhone Pocket. Before I “accidentally” spend more money, I decided it was best to leave now that we have 5 empty bladders and a clean diaper.
In retrospect, it’s kind of crazy how I happened to end up in the only store in the USA that was selling the ISSEY MIYAKE iPhone Pocket, and they had it in stock.
TOTALLY didn’t expect that to happen.
———————————————————
*Actually how the events played out - I made a reservation that morning while in New Jersey and they had a few colors in stock at SoHo. Went there like a normal person (with family) and I said, “I’m here to pick up my iPhone Pocket.”
“Oh, we call it the sock,” said the employee.
No drama, no flair, but the Belgian fries and Yemeni coffee were real.
So was the man in hot pink.
It was a symbiotic affair where everyone in the family got something out of the trip.
Disclaimer: Inspired by true events..near the end of November 2025.
My wife wanted to go visit her brother who just had a baby, and it’s quite a hike from Charlottesville, Virginia all the way to Paterson, New Jersey. I had to come back two days later for work, but we still managed to make a quick trip to New York City, four years after our last one. A great way to spend time with the wife and kids.
The trip was a selfless trip, all about them…
We’ve gone to the city many times, so it was my idea to try something different, a place more cultured, more “boutique,” with a different but still authentically New York City experience.
“Let’s go to SoHo.” I said. Plenty of things to see on the way there, and plenty of spots to get quick bites to eat. A little bit of Belgian fries with powdered parmesan, some Yemeni coffee, great architecture, and cobblestone streets that would bring tears of agony to any Ferrari owner. A world of cultures densely packed in one place.
A new experience for the kids with more cultural exposure. I’m serious…
A lot of the fun is just driving around in NYC, seeing how people interact, and how traffic rules gradually mean nothing the deeper you get inside. The craziest thing we saw before we even parked the car? A well-dressed man in hot pink wearing what looked like a beachcomber straw hat, wrestling with his dog who was upside-down, full monty view of its junk, all to try and tighten his dog vest so he doesn’t get cold.
Aaah, New York City.
For our family of six, the real challenge was walking, since the sidewalks are crowded, barely wide enough for a stroller, and one wrong step on an uneven sidewalk (a hallmark feature of NYC) could smash your head down a set of stairs right into an Italian bakery, no mob activity required.
Challenge #2 - finding a bathroom. It’s already impossible to find a bathroom in the city, but I heard you can go to an Apple Store and use the bathroom without being harassed to buy something. Perfect for the little ones. There happens to be an Apple Store in SoHo not too far from us, so we headed there to freshen up.
Wow what are the odds that there happens to be an Apple Store nearby? Crazy…
I was getting a sip of ice water from my Journey water bottle while standing near the iPhone booth, when my daughter bumped into me as she was making a beeline towards an iPad Pro. She jostled me enough to make me spill ice water all over my shirt and shoe. It’s one of those sneakers with perforated holes, so my sock was soaked.
It was a shock to my system as the iced part of my shirt velcroed itself to my chest, throwing off my reflexes. A cold shiver down my spine and drenched sock sent my brain into a frenzy and made me scream in horror.
It was like a scene from a Michael Jackson music video. I’m screaming, twitching from all the cold and shaking my leg, screaming:
“Oh my God it’s icey!”
“My yucky sock!”
Several of the Apple employees heard me, and well, they quickly rushed away which made me feel uncomfortable and self-conscious all of a sudden. Nobody else really batted an eye, because after all, it’s New York City.
I’m thinking those employees went to get a mop to clean up the mess, but they ended up coming back with an iPhone Pocket. I asked them, why did you bring me this?
“Well we thought you were so excited for the ISSEY MIYAKE sock* so we got you the last one in stock,” said the Specialist.
They mistook my expressions the wrong way.
“Umm, no” I said. “I was just expressing my feelings about how icey I felt, and how yucky my sock feels.”
Apparently the, “OMG it’s icey! My yucky sock!” sounds a lot like, “OMG it’s ISSEY MIYAKE sock!”
Still shivering from the wetness all over my torso, I grabbed my phone to call my wife so she can supervise the kids while I go clean myself up in the bathroom. My hand was shivering, and my quivering thumb accidentally tapped the Power Button twice instead of once activating Apple Pay. The employee with the iPhone Pocket noticed my Apple Pay screen, and tapped her little iPhone kiosk gizmo to my iPhone Air, completing the transaction.
Everything happened so fast…I don’t know if I got high off some weed fumes as we made our way to the Apple Store, but I was now the owner of an iPhone Pocket. Before I “accidentally” spend more money, I decided it was best to leave now that we have 5 empty bladders and a clean diaper.
In retrospect, it’s kind of crazy how I happened to end up in the only store in the USA that was selling the ISSEY MIYAKE iPhone Pocket, and they had it in stock.
TOTALLY didn’t expect that to happen.
*Actually how the events played out - I made a reservation that morning while in New Jersey and they had a few colors in stock at SoHo. Went there like a normal person (with family) and I said, “I’m here to pick up my iPhone Pocket.”
“Oh, we call it the sock,” said the employee.
No drama, no flair, but the Belgian fries and Yemeni coffee were real.
So was the man in hot pink.
It was a symbiotic affair where everyone in the family got something out of the trip.
Apple’s “Can’t Decide” video plateaus at 79 million views.
I was tracking the view count sporadically the past 2 months:
11/10- 50 million
11/12- 52 million
11/13- 53 million
11/16 - 57 million
11/23 - 64 million
11/28 - 67 million
12/1 - 70 million
12/2 - 71 million
12/4 - 72 million
12/6 - 74 million
12/7 - 75 million
12/14 - 79 million
Still at 79 million on 1/8/26.
I was tracking the view count sporadically the past 2 months:
11/10- 50 million
11/12- 52 million
11/13- 53 million
11/16 - 57 million
11/23 - 64 million
11/28 - 67 million
12/1 - 70 million
12/2 - 71 million
12/4 - 72 million
12/6 - 74 million
12/7 - 75 million
12/14 - 79 million
Still at 79 million on 1/8/26.
iPhone Pocket vanishes from apple.com as if it never existed.
Clicking the link from their newsroom release article leads to this screen. No more grayed out sold out page like the Hikawa Phone Grip and Stand.
Clicking the link from their newsroom release article leads to this screen. No more grayed out sold out page like the Hikawa Phone Grip and Stand.
The story behind the iPhone 4.
One of the greatest tech stories of our time. I didn’t appreciate it as much at the time because I was an Android fanboy, but this was the first device that convinced me to go iPhone. Also in podcast form.
One of the greatest tech stories of our time. I didn’t appreciate it as much at the time because I was an Android fanboy, but this was the first device that convinced me to go iPhone. Also in podcast form.
Apple’s new foldable iPhone needs to nail two key features in order to make it a success.
Those two features are:
Foldable display durability.
Amazing, intuitive software experience.
I’m not worried about the hinge durability since Apple has been making hinges for years and have some of the best hardware in the market. The main concern is with the foldable display.
Apple did innovate hard with Ceramic Shield 2, being 3x better at scratch resistance, and is the only phone with non-existent scratches on a level 6 to barely scratching at a level 7 on mohs scale of hardness. Every other mainstream and flagship phone scratches at a level 6 with deeper grooves at a level 7. I can’t imagine Apple will release a fragile inner display with a crease requiring a plastic screen protector prone to fingernail scratches. This is the harsh reality is even after 7 hardware iterations of the Samsung Galaxy Z Fold. Impressive and thin, but with an achilles heel.
Apple waits for technology to be set to a standard that meets their ethos before jumping in. It would be spitting in the face of Steve Jobs if they released a device with a plastic screen protector after he famously ordered a massive shift from plastic to glass in iPhone production the minute he noticed scratches on the display. Hopefully Apple’s continued investment in Corning will mitigate this issue and they have something up their sleeve that will wow us.
I’m also worried about the software experience, especially if we have the iPad to judge by. Having too many options for window layouts and multitasking would be cumbersome on a smaller screen, and hopefully Apple takes a play out of their playbook to make the software fun, simple, and intuitive. When iPhone X was released, it was a huge shift in usability with the removal of the Home Button, but it was once again fun, simple, and intuitive. Dynamic Island was also a new innovation at a smaller scale and followed the playbook, being a useful tool that I miss every time I go back to a notched iPhone.
Now what is my definition of success in this specific case? It’s not record sales numbers, but the ability to execute and make an experience that changes the game. I consider iPhone Air to be a success, because it shows you can make a durable and thin device that lasts all day at scale, something not possible a few years ago. A foldable phone doesn’t have to deliver on all technological fronts with the best cameras and the best battery life, but it needs to be durable like a regular phone, and it needs to have a software experience that makes sense and would make people jump at the opportunity.
Those two features are:
Foldable display durability.
Amazing, intuitive software experience.
I’m not worried about the hinge durability since Apple has been making hinges for years and have some of the best hardware in the market. The main concern is with the foldable display.
Apple did innovate hard with Ceramic Shield 2, being 3x better at scratch resistance, and is the only phone with non-existent scratches on a level 6 to barely scratching at a level 7 on mohs scale of hardness. Every other mainstream and flagship phone scratches at a level 6 with deeper grooves at a level 7. I can’t imagine Apple will release a fragile inner display with a crease requiring a plastic screen protector prone to fingernail scratches. This is the harsh reality is even after 7 hardware iterations of the Samsung Galaxy Z Fold. Impressive and thin, but with an achilles heel.
Apple waits for technology to be set to a standard that meets their ethos before jumping in. It would be spitting in the face of Steve Jobs if they released a device with a plastic screen protector after he famously ordered a massive shift from plastic to glass in iPhone production the minute he noticed scratches on the display. Hopefully Apple’s continued investment in Corning will mitigate this issue and they have something up their sleeve that will wow us.
I’m also worried about the software experience, especially if we have the iPad to judge by. Having too many options for window layouts and multitasking would be cumbersome on a smaller screen, and hopefully Apple takes a play out of their playbook to make the software fun, simple, and intuitive. When iPhone X was released, it was a huge shift in usability with the removal of the Home Button, but it was once again fun, simple, and intuitive. Dynamic Island was also a new innovation at a smaller scale and followed the playbook, being a useful tool that I miss every time I go back to a notched iPhone.
Now what is my definition of success in this specific case? It’s not record sales numbers, but the ability to execute and make an experience that changes the game. I consider iPhone Air to be a success, because it shows you can make a durable and thin device that lasts all day at scale, something not possible a few years ago. A foldable phone doesn’t have to deliver on all technological fronts with the best cameras and the best battery life, but it needs to be durable like a regular phone, and it needs to have a software experience that makes sense and would make people jump at the opportunity.
Apple’s “Can’t Decide” video is officially its most popular video on YouTube.
It’s at 79 million views just like the previous number one video, but it’s ranked above the “Swiped Mac - Apple at Work” video, confirming a higher view count. Most impressively is the speed at which it reached 79 million.
The “Swiped Mac” video took 2 years to get to 79 million. Apple’s “Can’t Decide” video? 3 months. Of course this makes sense since one is just a comical ad while the iPhone buying guide is much more mainstream and informative. It would be a no-brainer for Apple to do this kind of video for each major iPhone release cycle.
I have a bittersweet feeling about this video’s popularity considering the thumbnail image really is a self-fulfilling prophecy in its own right:
iPhone 17 Pro is shown front and center, and is the most popular variant from both enthusiasts and conscious buyers.
iPhone 17 isn’t shown at all, but is always the sleeper hit that doesn’t need excessive marketing, and is the obvious de facto upgrade for most, “I’ll use my phone till the wheels fall off,” kind of buyer.
iPhone Air? You can barely see it which is part of the marketing ploy, but the, “you can barely see it” mantra also applies to sales and spottings in the wild. It figuratively and literally disappeared from mainstream consumption with only die hard fans taking the plunge.
Most people won’t see the thumbnail in full resolution, but as a low-res image making the disappearing iPhone Air illusion all the more realistic.
It’s at 79 million views just like the previous number one video, but it’s ranked above the “Swiped Mac - Apple at Work” video, confirming a higher view count. Most impressively is the speed at which it reached 79 million.
The “Swiped Mac” video took 2 years to get to 79 million. Apple’s “Can’t Decide” video? 3 months. Of course this makes sense since one is just a comical ad while the iPhone buying guide is much more mainstream and informative. It would be a no-brainer for Apple to do this kind of video for each major iPhone release cycle.
I have a bittersweet feeling about this video’s popularity considering the thumbnail image really is a self-fulfilling prophecy in its own right:
iPhone 17 Pro is shown front and center, and is the most popular variant from both enthusiasts and conscious buyers.
iPhone 17 isn’t shown at all, but is always the sleeper hit that doesn’t need excessive marketing, and is the obvious de facto upgrade for most, “I’ll use my phone till the wheels fall off,” kind of buyer.
iPhone Air? You can barely see it which is part of the marketing ploy, but the, “you can barely see it” mantra also applies to sales and spottings in the wild. It figuratively and literally disappeared from mainstream consumption with only die hard fans taking the plunge.
Most people won’t see the thumbnail in full resolution, but as a low-res image making the disappearing iPhone Air illusion all the more realistic.
Surveillance through smartphones.
Ben Lovejoy from 9to5Mac:
The Indian government has ordered Apple and other smartphone manufacturers to pre-install a state-owned “security” app on all phones before they are sold to users.
Adding fuel to the privacy fire, the government is also requiring smartphone makers to ensure that the app cannot be removed by users …
Reuters reports that those who already own iPhones won’t escape either: Apple and others are also being instructed by the Department of Telecommunications (DoT) to push the app to existing phones via a software update. […]
Apple is likely to push back, hoping to persuade the government to agree to a less extreme policy like offering the app to users during setup and allowing wording that encourages them to install it.
However, ultimately, if negotiations are unsuccessful, it will have to comply with the law. Apple has already been forced to compromise user privacy in China by storing iCloud data on servers owned by a company directly linked to the Chinese government. Apple has also removed VPN and foreign news apps from its Chinese App Store when instructed to do so.
As with China, Apple is in a double-bind here as India is not only a growing market for the company’s products, but also an increasingly important manufacturing centre. Withdrawing from that market in order to uphold its values is not a practical option.
Saw this news story the same day I watched the Mrwhosetheboss’s North Korea video, showing the extreme control North Korea has over their citizens.
Something tells me that even though most world leaders condemn North Korea, they secretly would like to have just as much control over the people.
Ben Lovejoy from 9to5Mac:
The Indian government has ordered Apple and other smartphone manufacturers to pre-install a state-owned “security” app on all phones before they are sold to users.
Adding fuel to the privacy fire, the government is also requiring smartphone makers to ensure that the app cannot be removed by users …
Reuters reports that those who already own iPhones won’t escape either: Apple and others are also being instructed by the Department of Telecommunications (DoT) to push the app to existing phones via a software update. […]
Apple is likely to push back, hoping to persuade the government to agree to a less extreme policy like offering the app to users during setup and allowing wording that encourages them to install it.
However, ultimately, if negotiations are unsuccessful, it will have to comply with the law. Apple has already been forced to compromise user privacy in China by storing iCloud data on servers owned by a company directly linked to the Chinese government. Apple has also removed VPN and foreign news apps from its Chinese App Store when instructed to do so.
As with China, Apple is in a double-bind here as India is not only a growing market for the company’s products, but also an increasingly important manufacturing centre. Withdrawing from that market in order to uphold its values is not a practical option.
Saw this news story the same day I watched the Mrwhosetheboss’s North Korea video, showing the extreme control North Korea has over their citizens.
Something tells me that even though most world leaders condemn North Korea, they secretly would like to have just as much control over the people.
iPhone Pocket hands on.
I was able to snag a Peacock colored iPhone Pocket last weekend at the Apple SoHo store. It’s funny because I really wasn’t interested in getting one, but then the lore of its rarity got to me. 📓
I was able to snag a Peacock colored iPhone Pocket last weekend at the Apple SoHo store. It’s funny because I really wasn’t interested in getting one, but then the lore of its rarity got to me. I also wanted one for practical reasons since I always carry a spare iPhone with me when traveling, and the iPhone Pocket would be perfect to keep it stored and protected. To wear it as a fashion piece was never the goal, but for those who wear purses, handbags, etc., it is a nice accessory to accent your bag and allows for more practicality.
The materials are quite premium with no visible split threads or stitches. Even when you invert the Pocket, there are no end seams anywhere. You could call it a unibody piece of cloth with no beginning or end. Very stretchy, premium, and durable. Apple describes it as a “singular 3D-knitted construction,” and now I understand.
Wallpaper from BasicAppleGuy
The process of inserting your phone inside the pocket is a bit tricky at first when trying to separate the tight pleats, but once it’s in there, it is protected well. The ribbed structure is spongy and can absorb minor shocks. Of course if you have a case you’ll be doubly protected. It’s thick, high quality, and would require a lot of force for a phone to fall out due to a tear.
People might scoff at the $149 price tag for the short size (as shown above) or $229 for the long size, but it is compatible with practically every modern iPhone that is in use today and in the future, along with other small items like AirPods, battery banks, wallets, lip balm, etc. I wouldn’t be surprised if people bought it to hold their non-iPhone devices since it really is about the look and design. All they would have to do is make sure the ISSEY MIYAKE label is front and center instead of iPhone Pocket.
For the non-iPhoners, you can stick this label outward.
On the topic of price, Apple did release a leather sleeve in 2020 with the iPhone 12 lineup, and those were only compatible with one single device. The leather sleeve for iPhone 12 was $129, and didn’t sell well. You can still buy it on Amazon today, 5 years later, for as low as $10. iPhone Pocket? Sold out everywhere, and compatible for years to come.
Even when inverted, it looks great and has a crocodile-pattern look, but it only keeps its form factor this way when you put an iPhone inside.
Left to right: empty iPhone Pocket, with an iPhone placed inside, and closeup of the 3D pleats with iPhone inside.
Most fashion clothing and accessories are illogical and luxury purchases, as you can get similar quality and design for a lot cheaper. iPhone Pocket is along those lines, but slightly more justifiable since it does provide real function without looking ridiculous.
Original iPhone SE is obsolete.
Joe Rossignol from MacRumors:
Apple today added the first-generation iPhone SE to its obsolete products list, meaning the device is no longer eligible for repairs, battery replacements, or any other service at Apple Stores and Apple Authorized Service Providers worldwide.
Based on the chassis of the iPhone 5 and 5S, the original SE was the last phone to have what is considered by many to be the best form factor, and still the best dual-tone colored iPhone. The 17 Pro is nice, but still a step back since the dual-tone is more a byproduct of aluminum and glass not portraying color the same way.
The iPhone SE still looks ultra modern today, and damn those volume buttons need to come back.
Joe Rossignol from MacRumors:
Apple today added the first-generation iPhone SE to its obsolete products list, meaning the device is no longer eligible for repairs, battery replacements, or any other service at Apple Stores and Apple Authorized Service Providers worldwide.
Based on the chassis of the iPhone 5 and 5S, the original SE was the last phone to have what is considered by many to be the best form factor, and still the best dual-tone colored iPhone. The 17 Pro is nice, but still a step back since the dual-tone is more a byproduct of aluminum and glass not portraying color the same way.
The iPhone SE still looks ultra modern today, and damn those volume buttons need to come back.
A household of weird iPhones.
This wasn’t a goal I was trying to achieve, but you can’t say we didn’t try to save the “weird iPhones.”
Heck I even bought an iPhone SE 3rd gen right before it was discontinued because it was the last of its kind, a historic end to one of the greatest devices ever to exist.
The trend will continue over the next few years, I can assure you, if Apple keeps surprising us with new form factors.
The current lineup of iPhones in our house:
iPhone SE 2nd gen (kids phone)
iPhone 16 Plus (the wife)
iPhone Air (yours truly)
iPhone 13 mini (my backup phone)
This wasn’t a goal I was trying to achieve, but you can’t say we didn’t try to save the “weird iPhones.”
Heck I even bought an iPhone SE 3rd gen right before it was discontinued because it was the last of its kind, a historic end to one of the greatest devices ever to exist.
The trend will continue over the next few years, I can assure you, if Apple keeps surprising us with new form factors.
The current lineup of iPhones in our house:
iPhone SE 2nd gen (kids phone)
iPhone 16 Plus (the wife)
iPhone Air (yours truly)
iPhone 13 mini (my backup phone)
Salacious iPhone Pocket pose.
When Apple released the iPhone Pocket, I had a dream:
One change I would suggest to Apple - swap out the iPhone 17 in this provocative photo to the iPhone Air.
Thinner and sexier.
Well, dreams do come true. 📓
When Apple released the iPhone Pocket, I had a dream:
One change I would suggest to Apple - swap out the iPhone 17 in this provocative photo to the iPhone Air.
Thinner and sexier.
Well, dreams do come true.
Apple’s high quality, high budget model (left), my low budget version (right).
It’s not a perfect one-to-one copy, but it still riles me up 😅. Not sure how Apple got the flap to float, but maybe their iPhone Pocket was sprayed stiff with some sort of hair spray, or it had tungsten inserts a la Vision Pro? My low-budget affair involved a basic phone stand to prop the phone, and a Q-tip to hold the flap in place.
That’s a clean Q-tip by the way.
Will Apple restock the iPhone Pocket?
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. It quickly sold out in the United States, but some colors and size options were still available in South Korea and a few other countries until the past few days. [..,]
Given it is a limited-edition accessory, it is unclear if there will ever be additional inventory of the iPhone Pocket now that it is fully sold out worldwide.
I’m glad I snagged one just in time, but I’m confident more will be produced. If you look at the product page, it mentions “Special Edition” for iPhone Pocket, and “Limited Edition” for the Hikawa Phone Grip and Stand. Special Edition doesn’t necessarily mean limited, and nowhere in the press release does it say limited production.
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. It quickly sold out in the United States, but some colors and size options were still available in South Korea and a few other countries until the past few days. [..,]
Given it is a limited-edition accessory, it is unclear if there will ever be additional inventory of the iPhone Pocket now that it is fully sold out worldwide.
I’m glad I snagged one just in time, but I’m confident more will be produced. If you look at the product page, it mentions “Special Edition” for iPhone Pocket, and “Limited Edition” for the Hikawa Phone Grip and Stand. Special Edition doesn’t necessarily mean limited, and nowhere in the press release does it say limited production.
Putting an iPhone 17 Pro under a microscope.
If you love macro photography and videography, this one’s for you. Also informative for those who didn’t know it is normal to have some extremely tiny dust inside the camera lenses because you can’t get a perfect dust-free enclosure.
If you love macro photography and videography, this one’s for you. Also informative for those who didn’t know it is normal to have some extremely tiny dust inside the camera lenses because you can’t get a perfect dust-free enclosure.
Apple doesn’t restock the iPhone Pocket, but releases the limited edition Hikawa Phone Grip & Stand.
Not what we were expecting on Friday, but it’s nice to see these partnerships from Apple with other, lesser known companies.
The Product overview from Apple:
The Hikawa Phone Grip & Stand is a MagSafe compatible adaptive accessory for iPhone designed by Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple. Designed with direct input from individuals with disabilities affecting muscle strength, dexterity, and hand control, this ergonomic grip was designed with accessibility in mind from the ground up. The grip uses magnets to securely snap onto any iPhone with MagSafe, can be removed with ease, and doubles as a stand to support iPhone at two different viewing angles, both vertically and horizontally. Inspired by modern sculpture, each Hikawa product is an art object unto itself. The limited edition Hikawa Phone Grip & Stand is available in two colors, a bold, high-visibility Chartreuse and recycled Crater, exclusive to Apple.
Of course it’s already sold out, but you can still pre-order additional colors and get it directly from the Bailey Hikawa website. Not egregious at $69.95, but it looks to be even more low stock than iPhone Pocket.
P.S. It works with iPhone mini, but without a case.
Not what we were expecting on Friday, but it’s nice to see these partnerships from Apple with other, lesser known companies.
The Product overview from Apple:
The Hikawa Phone Grip & Stand is a MagSafe compatible adaptive accessory for iPhone designed by Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple. Designed with direct input from individuals with disabilities affecting muscle strength, dexterity, and hand control, this ergonomic grip was designed with accessibility in mind from the ground up. The grip uses magnets to securely snap onto any iPhone with MagSafe, can be removed with ease, and doubles as a stand to support iPhone at two different viewing angles, both vertically and horizontally. Inspired by modern sculpture, each Hikawa product is an art object unto itself. The limited edition Hikawa Phone Grip & Stand is available in two colors, a bold, high-visibility Chartreuse and recycled Crater, exclusive to Apple.
Of course it’s already sold out, but you can still pre-order additional colors and get it directly from the Bailey Hikawa website. Not egregious at $69.95, but it looks to be even more low stock than iPhone Pocket.
P.S. It works with iPhone mini, but without a case.
iPhone Pocket is still sold out, after launching a week ago.
Will we get another opportunity to get this extremely limited product? We can only hope that Apple drops some more stock today?
Will we get another opportunity to get this extremely limited product? We can only hope that Apple drops some more stock today?
BasicAppleGuy releases his famous iPhone 17 Pro internal wallpapers.
A no-brainer purchase for iPhone 17 Pro users. He leaves a bit of a cliffhanger for iPhone 17 and Air users:
Right now, the plan is to start work on the iPhone Air internals wallpaper, aiming for an early December 2025 release. I’m still on the fence about doing one for the iPhone 17—it’s tough to know if the time and effort will really pay off. Still weighing my options…
Sounds like good news for iPhone Air users, but is that really the best option? Passion wise it is, but realistically, iPhone 17 sales are higher, meaning higher demand (and purchases) for a wallpaper set. Then again, iPhone Air users have extra cash to spend and are more likely to be enthusiasts, so is that the better option? It is quite the pickle.
For all you Pro users, go ahead and buy the 17 Pro wallpapers.
A no-brainer purchase for iPhone 17 Pro users. He leaves a bit of a cliffhanger for iPhone 17 and Air users:
Right now, the plan is to start work on the iPhone Air internals wallpaper, aiming for an early December 2025 release. I’m still on the fence about doing one for the iPhone 17—it’s tough to know if the time and effort will really pay off. Still weighing my options…
Sounds like good news for iPhone Air users, but is that really the best option? Passion wise it is, but realistically, iPhone 17 sales are higher, meaning higher demand (and purchases) for a wallpaper set. Then again, iPhone Air users have extra cash to spend and are more likely to be enthusiasts, so is that the better option? It is quite the pickle.
For all you Pro users, go ahead and buy the 17 Pro wallpapers.
Apple releases iPhone Pocket.
I thought this was a prank on X when I first saw it. If this wasn’t a collaboration with a design brand, I would assume the prices would be half the real price of $149 (short version) and $229 (long version).
One change I would suggest to Apple - swap out the iPhone 17 in this provocative photo to the iPhone Air.
Thinner and sexier.
I thought this was a prank on X when I first saw it. If this wasn’t a collaboration with a design brand, I would assume the prices would be half the real price of $149 (short version) and $229 (long version).
One change I would suggest to Apple - swap out the iPhone 17 in this provocative photo to the iPhone Air.
Thinner and sexier.
Will Apple’s “Can’t Decide Guide,” video for the 2025 iPhones become its most popular YouTube video?
It’s been out for 2 months, already has 50 million views, and only 1 million views away from being the number 2 video behind the glorified MacBook security features video that has 79 million views.
For context let’s look at the video release dates of Apple’s top 4 videos along with view count to really see the impact of this year’s iPhones:
The Underdogs: Swiped Mac | Apple at Work - 79 million views, released 7/19/23
Heartstrings | Apple Holiday | Hearing Aid feature on AirPods Pro 2 - 51 million views, released 11/28/24
Someday, by Spike Jonze | AirPods 4 with Active Noise Cancellation - 44 million views, released 3/18/25
The Can’t Decide Guide: A Guided Tour of the New iPhone Family | Apple - 50 million views, released 9/9/25
I’ve been checking it every few days, and it keeps going up by a few million each time. My assumption is it will continue to gain tons of views for the holiday season, and then drastically taper off. It’s still slotted as the fourth most popular video even though it has the 3rd highest view count. (Even YouTube can’t keep up?)
Will it pass the 79 million views mark before then? Whether that happens or not, there’s no denying that the iPhone 17 and iPhone Air lineup is going to be a super-cycle upgrade year for Apple with 3 amazing choices.
It genuinely is tough to decide this year. You have the base iPhone 17, which has the best value in any smartphone today and even feels more premium than the 17 Pro. The iPhone Air is a glimpse of the future, with the most durable and slimmest chassis ever to be offered by Apple. Finally, the 17 Pro is chock full of features that most people will never use, but are still glad they have. It’s the soccer mom’s off road SUV that never touches grass.
It’s been out for 2 months, already has 50 million views, and only 1 million views away from being the number 2 video behind the glorified MacBook security features video that has 79 million views.
For context let’s look at the video release dates of Apple’s top 4 videos along with view count to really see the impact of this year’s iPhones:
The Underdogs: Swiped Mac | Apple at Work - 79 million views, released 7/19/23
Heartstrings | Apple Holiday | Hearing Aid feature on AirPods Pro 2 - 51 million views, released 11/28/24
Someday, by Spike Jonze | AirPods 4 with Active Noise Cancellation - 44 million views, released 3/18/25
The Can’t Decide Guide: A Guided Tour of the New iPhone Family | Apple - 50 million views, released 9/9/25
I’ve been checking it every few days, and it keeps going up by a few million each time. My assumption is it will continue to gain tons of views for the holiday season, and then drastically taper off. It’s still slotted as the fourth most popular video even though it has the 3rd highest view count. (Even YouTube can’t keep up?)
Will it pass the 79 million views mark before then? Whether that happens or not, there’s no denying that the iPhone 17 and iPhone Air lineup is going to be a super-cycle upgrade year for Apple with 3 amazing choices.
It genuinely is tough to decide this year. You have the base iPhone 17, which has the best value in any smartphone today and even feels more premium than the 17 Pro. The iPhone Air is a glimpse of the future, with the most durable and slimmest chassis ever to be offered by Apple. Finally, the 17 Pro is chock full of features that most people will never use, but are still glad they have. It’s the soccer mom’s off road SUV that never touches grass.
The iPhone Decision.
It’s been a grueling month, the annual September - October tech month where I decide what new Apple hardware to buy. It’s also the month where my wife sighs every time I change my mind about what to buy, sell, trade-in, etc., because it involves using her Facebook marketplace account where she has a good reputation, score, or whatever seller rating metric they use.
After going back and forth between the iPhone 17 Pro and iPhone Air, I have finally decided on the Air. It just gives me the most satisfaction every time I hold it. Even when taking it off my MagSafe dock in my car, that feeling is unparalleled.
I have absolutely no regrets choosing the iPhone Air. I’ve realized over the past few weeks that my preference leans towards the feel, aesthetics, and premium quality of my iPhone over the feature set. Heck, even the slimmer iPhone 17 feels more premium than the bulbous 17 Pro now that the displays are the same, and if there was no iPhone Air, I would seriously consider the regular iPhone 17.
The blend of both premium quality and top features were always intertwined in the Pro lineup, but after they were unraveled this year, it really led to an iPhone identity crisis. Once I found out what mattered to me most and looked deep with myself, the answer became crystal clear. This year, the iPhone Air is hands down the most premium and most aesthetically pleasing device Apple has made, and it might even be the most premium device they have made, period.
And I am all in.
It’s been a grueling month, the annual September - October tech month where I decide what new Apple hardware to buy. It’s also the month where my wife sighs every time I change my mind about what to buy, sell, trade-in, etc., because it involves using her Facebook marketplace account where she has a good reputation, score, or whatever seller rating metric they use.
After going back and forth between the iPhone 17 Pro and iPhone Air, I have finally decided on the Air. It just gives me the most satisfaction every time I hold it. Even when taking it off my MagSafe dock in my car, that feeling is unparalleled.
I have absolutely no regrets choosing the iPhone Air. I’ve realized over the past few weeks that my preference leans towards the feel, aesthetics, and premium quality of my iPhone over the feature set. Heck, even the slimmer iPhone 17 feels more premium than the bulbous 17 Pro now that the displays are the same, and if there was no iPhone Air, I would seriously consider the regular iPhone 17.
The blend of both premium quality and top features were always intertwined in the Pro lineup, but after they were unraveled this year, it really led to an iPhone identity crisis. Once I found out what mattered to me most and looked deep with myself, the answer became crystal clear. This year, the iPhone Air is hands down the most premium and most aesthetically pleasing device Apple has made, and it might even be the most premium device they have made, period.
And I am all in.
In an alternate timeline, the iPhone Air was supposed to have a SIM tray, and Apple might have left a physical artifact on the device that proves it.
If you look right underneath the volume down button about 1.75cm below, you can see a faint cutout of a hole that looks like a SIM ejection slot. It’s very, very, very hard to see, and you have to have the proper lighting and some finger oils to really catch a glimpse of it. I found it one day by chance under the perfect set of lights, but it took me several days to find it again and actually photograph it properly. 📓
If you look right underneath the volume down button about 1.75cm below, you can see a faint cutout of a hole that looks like a SIM ejection slot. It’s very, very, very hard to see, and you have to have the proper lighting and some finger oils to really catch a glimpse of it. I found it one day by chance under the perfect set of lights, but it took me several days to find it again and actually photograph it properly.
Trying to clean the spot with a polishing cloth has the opposite effect and makes it impossible to see under the shiny reflective titanium. To try and find it, smudge the area with your finger oils, and apply your finger there for a few seconds so it gets some heat as well. Then lightly rub away the fingerprint with your hands and you will see where it looks like Apple would have put a SIM slot.
Was this supposed to be the ejector slot for a SIM tray?
The same, centered hole pictured next to an iPhone SE. No joke, it might take you days to see it.
Maybe this is just some sort of tool marking for manufacturing purposes, but the story kind of fits. ShrimpApplePro posted a regulatory snapshot on September 7th that shows all the different battery capacities for this year's iPhones, and it included two different battery sizes for the iPhone Air.
After all iPhones were released and Apple confirmed an eSIM only iPhone Air, all of ShrimpApplePro’s battery specs matched exactly, with MacRumors confirming all battery capacities on September 19th.
The lone exception? A 3036mAh, 11.823Wh iPhone Air battery that never made it to mass production. Looks like there might have been some last-minute manufacturing decisions and Apple was confident enough to forego cutting out a SIM slot and recycled all of the lower capacity batteries.
iDrop News has some more details that helps explain the whole eSIM situation in China:
While most countries don’t have a legal requirement that devices have a physical SIM card slot, China is the notable exception. Although there’s no explicit law or regulation, the regulatory framework effectively creates a de facto restriction, as all smartphones sold in China must obtain a Network Access License (NAL) and a State Radio Regulation of China (SRRC) Type Approval Certificate from the Ministry of Industry and Information Technology (MIIT). The process is somewhat opaque, but most analysts believe the MIIT has created a barrier to eSIM adoption by refusing to approve any devices that don’t include a physical SIM.
In a more recent piece:
Nevertheless, during its Awe Dropping event, Apple seemed optimistic that the iPhone Air would launch in China alongside the rest of this year’s iPhone lineup later that same week, listing it among the same 63 countries that were getting the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
It wasn’t until preorders opened on September 12 that Apple conceded that the iPhone Air wouldn’t be coming to mainland China, with the South China Morning Post reporting it had quietly updated its website to say that release information would be coming later.
At the time, the issue appeared to be mostly bureaucratic. Apple reportedly had all three state-owned carriers on board and ready to support the eSIM-only iPhone Air, but everyone was waiting for the MIIT to give the go-ahead to begin selling them. Apple could only say that it was “working closely with regulatory authorities to bring it to China as soon as possible.
Again, it all sounds very plausible that Apple was going back and forth whether to release a SIM-only version in China with a smaller battery. Considering how normal the current battery life is on the Air, a slightly smaller battery wouldn’t have been a deal breaker. We may never get the full story until years later when somebody writes a book with more details, or an Apple executive spills the beans in an interview.
If this slot was real (which I think it was), it would definitely have been a single SIM slot and not the dual-slot SIM card sandwich just because the device is stupid thin.
My original prediction wasn’t right, but I think I was damn close.