Will Apple’s “Can’t Decide Guide,” video for the 2025 iPhones become its most popular YouTube video?
It’s been out for 2 months, already has 50 million views, and only 1 million views away from being the number 2 video behind the glorified MacBook security features video that has 79 million views.
For context let’s look at the video release dates of Apple’s top 4 videos along with view count to really see the impact of this year’s iPhones:
The Underdogs: Swiped Mac | Apple at Work - 79 million views, released 7/19/23
Heartstrings | Apple Holiday | Hearing Aid feature on AirPods Pro 2 - 51 million views, released 11/28/24
Someday, by Spike Jonze | AirPods 4 with Active Noise Cancellation - 44 million views, released 3/18/25
The Can’t Decide Guide: A Guided Tour of the New iPhone Family | Apple - 50 million views, released 9/9/25
I’ve been checking it every few days, and it keeps going up by a few million each time. My assumption is it will continue to gain tons of views for the holiday season, and then drastically taper off. It’s still slotted as the fourth most popular video even though it has the 3rd highest view count. (Even YouTube can’t keep up?)
Will it pass the 79 million views mark before then? Whether that happens or not, there’s no denying that the iPhone 17 and iPhone Air lineup is going to be a super-cycle upgrade year for Apple with 3 amazing choices.
It genuinely is tough to decide this year. You have the base iPhone 17, which has the best value in any smartphone today and even feels more premium than the 17 Pro. The iPhone Air is a glimpse of the future, with the most durable and slimmest chassis ever to be offered by Apple. Finally, the 17 Pro is chock full of features that most people will never use, but are still glad they have. It’s the soccer mom’s off road SUV that never touches grass.