Apple’s “Can’t Decide” video is officially its most popular video on YouTube.

It’s at 79 million views just like the previous number one video, but it’s ranked above the “Swiped Mac - Apple at Work” video, confirming a higher view count. Most impressively is the speed at which it reached 79 million.

The “Swiped Mac” video took 2 years to get to 79 million. Apple’s “Can’t Decide” video? 3 months. Of course this makes sense since one is just a comical ad while the iPhone buying guide is much more mainstream and informative. It would be a no-brainer for Apple to do this kind of video for each major iPhone release cycle.

I have a bittersweet feeling about this video’s popularity considering the thumbnail image really is a self-fulfilling prophecy in its own right:

iPhone 17 Pro is shown front and center, and is the most popular variant from both enthusiasts and conscious buyers.

iPhone 17 isn’t shown at all, but is always the sleeper hit that doesn’t need excessive marketing, and is the obvious de facto upgrade for most, “I’ll use my phone till the wheels fall off,” kind of buyer.

iPhone Air? You can barely see it which is part of the marketing ploy, but the, “you can barely see it” mantra also applies to sales and spottings in the wild. It figuratively and literally disappeared from mainstream consumption with only die hard fans taking the plunge.

Most people won’t see the thumbnail in full resolution, but as a low-res image making the disappearing iPhone Air illusion all the more realistic.