The Modular Ultra watch face is reason enough to buy an Apple Watch Ultra.

Ryan Christoffel from 9to5Mac, describing why he loves Apple Watch Ultra:

But overall, my favorite Apple Watch Ultra 3 feature is something not exclusive to the Ultra 3 at all: it’s the Modular Ultra watch face.

After years spent using the standard ‘Modular’ face on my previous Apple Watch models, Modular Ultra has been the single biggest upgrade in going ‘Ultra’ this year.

And in a way, that spotlights what I’d call the Ultra line’s unfair advantage.

Despite Apple Watch Series 11 and Series 10 having very “Ultra-like” screen sizes in their 46mm models, Modular Ultra is exclusive to the more pricey Ultra line.

Is there a hardware reason for this limitation? No, it’s entirely a software decision by Apple.

To be honest though, I have a hard time faulting Apple for this move.

Modular Ultra and the other Ultra-exclusive faces are fantastic differentiators for the Ultra line.

Since the watch face is the primary interface for Apple Watch, getting the ideal face for your needs could itself make upgrading to an Ultra model worthwhile.

I think it has been for me.

I agree wholeheartedly. All the other upgrades are nice year over year, but the exclusive watch faces for the Ultra are worth it, something I can’t say about the exclusive Hermès watch faces. I currently have 3 different Modular Ultra watch faces that I use daily with 3 different layouts, and a 4th one setup for testing purposes to see if Apple (hopefully) allows complications to update every second in always off mode.