Skechers shoes with a hidden AirTag compartment are now branded as “Where’s my Skechers” instead of the former “Find my Skechers.”
Engadget back in July 2025:
Skechers just released a helicopter parent's dream shoe. Find My Skechers is a new line of children's shoes that encourages parents to hide an Apple AirTag under the heel.
The Skechers Kids range now includes a feature known as "Find My Skechers," referring to Apple's app for tracking down misplaced hardware and AirTags. This is handled by a small compartment in the heel of the shoe, hiding an AirTag under the insole.
Not sure when this was updated, but “Where’s my Skechers” sounds less litigious. Also, a reminder that AirTags in shoes are the best way to track your child’s shoes.