The Islamic concept of Barakah present in Apple Product Design.

In a YouTube video with Muslim Founder, Peter Gould discusses how he talked to Apple Product Designers about Barakah (transcription below):

Yeah great question Well um I was once teaching teaching some Apple product designers in Cupertino in um in San Francisco head office and uh I remember kind of speaking to the audience like okay you’re familiar with things like Feng shui or Zen design or Wabi-sabi like Japanese like non-western design philosophy and they're like yeah like we're all cool designers - then I said, "Well how about Barakah?" And they're like "What?" It's like "Isn't that like a movie or something?"

And you know I'm just kind of paraphrasing but you know Barakah is such an essential part to you know maybe a quarter of the world's population in terms of how we think how we live our life how we aspire for this intangible divine goodness in a thing, Barakah, and uh you know as my my friend Muhammed Faris he wrote a book called The Barakah Effect And he once he kind of said "Peter we should think about ROI as return on intention rather than return on investment."

And so in these places and some of the places I've taught I intentionally use the language of the heart I don't call it Islamic design or like Muslim, you know in every human there is a heart. Every heart has a spiritual state, and someone designing an iPhone or designing you know really popular software, they can appreciate that, on the spiritual path like Alhamdulillah as as Muslims we are given a much richer understanding of what is the heart what is the ruh, what is the how, and then your amanah, your kind of responsibility, if you're designing for that, becomes much more serious, like you've got to be careful like, “am I just pulling people to distract them and addict them and whatever or am I trying to find ways to be uh very aware of my responsibility in design?”

A little deeper dive into Barakah can be found with an interview between Peter Gould and Muhammed Faris himself:

“Most definitions come down to things like ‘abundant, flowing, positive, divine energy that enters a thing’ — a tangible intangible that works in mysterious ways beyond logic to create an effect.

“Some scholars describe it as a hidden soldier of the soul. Meaning Allah sends Barakah into something like one of his soldiers. So it might enter your time, or your family, or your laptop, or your sleep, or your food. And it does some kind of spiritual chemical reaction there that leads to a benefit of abundance or goodness that’s hard to describe.  

“One example that many of us have experienced is when you invite friends over for dinner and you’ve prepared food for 10 people. But then one of your friends brings his whole family, and you look at the food and think it’s not going to be enough. But the Barakah is that it’s always enough. Sometimes there’s even leftovers as well. That’s a manifestation of Barakah as a result of your good intention to bring people over and feed them. […]

It’s not unusual, for example, for good things to happen with our work and for us to consider it as either luck, coincidence, or the results of our own hard work. But as Mohammed says, if we were to really take the time to look at how events have led to that ‘good thing’ happening, we would surely see something bigger at play.

“This is Barakah,” he says. “It’s Allah aligning things so perfectly that you look back and think ‘I could not have planned this’. Things had to align so perfectly to get to this exact point — you can’t just see it as cause and effect any more; it’s beyond that. 

“And the danger — especially for entrepreneurs and start-ups — is that we tend to say it’s from our hard work. Because we do experience all of the hard work. We show up early every day, go into the office, do all this stuff, and we want to attribute that success to ourselves. You almost don’t want to recognise that there’s a spiritual invisible hand at work. But it’s the Barakah effect that moves things and arranges things for you.”

We need the concept of Barakah to also hit the field of AI and other technologies in order to help build humanity instead of trying to destroying it.