The iPhone 17 ‘Air’ reveal needs to have Phil Schiller levels of nerdery during its presentation.

iPhone 17 Air is not only a thin iPhone, but it is a sign of things to come. I wouldn’t be surprised if Apple’s foldable device (said to launch next year) is essentially two iPhone Airs attached to a hinge (to put it crudely). The engineering of this device is going to carry over in a lot of ways to the next generation of devices, be they iPhones or iPads.

It won’t be a traditional “One more thing” event for the masses, but it sure as heck will be for engineers and designers. It needs to be talked about with a level of nerdery that just screams authenticity and excitement. A scripted performance just isn’t the same.

Hopefully we get this enthusiasm and excitement in post-event interviews.