The Apple logo on the back of the iPhone 17 Pro might go lower.
Apple is planning a significant change in the design of its upcoming iPhone 17 Pro, repositioning the Apple logo. Currently located slightly off-center and below the camera module since the iPhone X, the Apple logo will be moved lower, toward the center bottom of the phone. This recent discovery, reported by direct sources among case manufacturers, marks an evolution in Apple’s aesthetic language. An company we collaborate with, specialized in producing cases for the iPhone 17 Pro line, has confirmed they are already working to start production of cases with the updated design. Let’s explore the details of this recent finding, the reasons behind this choice, and the solutions the industry is developing. […]
This move toward the center bottom could alter the traditional symmetry of Apple devices, paving the way for further innovations. Specifically, the MagSafe system, essential for magnetic charging and accessory attachment, requires precise alignment with the back of the device.
Of course this is speculation, but it begs the question if Apple is revamping MagSafe to make it more versatile as I mentioned in a previous post:
The charging coil diameter will probably not change since it is part of the Qi2 standard, but more magnets can be added in the bottom two-thirds of the iPhone to give accessories more stability, using the 6.3 inch iPhone as the new lower limit.
This can lead to a whole slew of new accessories, such as iPad-like folio cases, ultra-sturdy car mounts, and thinner battery packs.
Lowering the MagSafe ring would throw off its overall symmetry, but maybe Apple will compensate with corner magnets top and bottom.