Apple releases AirTag 2.

Day one of Apple announcements for the week starts off with its cheapest product.

Highlights of the new features:

Apple’s second-generation Ultra Wideband chip — the same chip found in the iPhone 17 lineup, iPhone Air, Apple Watch Ultra 3, and Apple Watch Series 11 — powers the new AirTag, making it easier to locate than ever before. Using haptic, visual, and audio feedback, Precision Finding guides users to their lost items from up to 50 percent farther away than the previous generation. And an upgraded Bluetooth chip expands the range at which items can be located. For the first time, users can use Precision Finding on Apple Watch Series 9 or later, or Apple Watch Ultra 2 or later, to find their AirTag, bringing a powerful experience to the wrist.

With its updated internal design, the new AirTag is 50 percent louder than the previous generation, enabling users to hear their AirTag from up to 2x farther than before. Paired with its enhanced Precision Finding capabilities and distinctive new chime, AirTag now makes it easier for users to find their important items, such as keys hidden deep in between couch cushions or a wallet as they head out the door.

The product page is more digestible. Looks like the best tracker just got better, and that’s not my bias either.