Apple increases prices on iPads, Macs, MacBooks, but iPhones and Apple Watches are shielded for now.
In a statement from Apple acquired by MacRumors:
The consumer electronics industry is facing an unprecedented challenge. The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly. We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today's increases for iPad and Mac. We know this is not welcome news, and we are working tirelessly to find solutions.
Every single Mac, iPad, MacBook, along with HomePod, Apple TV, and Vision Pro got an increase. I’m sure iPhones and Apple Watches will get an increase come this Fall.
At least Tim gave us a heads up a week ago.
Prime Day is still in effect, so grab the deals while they’re hot.