Apple gets spared by the EU for Apple Ads and Apple Maps because they’re not, “big enough.”

The EU, reported by MacRumors:

Following a review of Apple’s arguments, the Commission has concluded that Apple does not qualify as a gatekeeper in relation to Apple Ads and Apple Maps, as neither of these platform services constitute an important gateway for business users to reach end users. This assessment is based on a number of considerations, including that Apple Maps has a relatively low overall usage rate in the EU, and that Apple Ads has very limited scale in the online advertising sector in the EU.

Expect this to be reversed once Apple Ads and Apple Maps do get more traction in the EU, but my gut tells me we’ll be past iPhone 20 when this happens.